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Direthiopia.com is a multinational technology company based in Addis Ababa, Ethiopia, which focuses on e-commerce, digital marketing, and software development. Ecommerce has been referred one of the most influential economic and cultural forces in the world.

Direthiopia was founded by omricon electrical and It solution PLC in Addis Ababa Ethiopia, on May 15, 2020. It started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2023, its delivery service, Nana delivery, surpassed many subscribers in Addis Ababa.

Direthiopia is known for its disruption of well-established industries through technological innovation and mass scale.

Direthiopia  distributes downloads and streaming of video, music, and audiobooks through its store,  

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